Creative Futures

Competition Time: The Concepts

After deciding the top four competitions that the team is interested in participating, and gathering various sources of artistic influence and aesthetically appealing imagery, our next progress step was to examine what time of content that the competitions entitle us to create and submit.

To aid with the ideation process, I felt that by creating a spider diagram with different branches, the map would aid my brainstorming session as I began to prepare concepts for team pitches within the next few days.


(E.1 – Shown above, a photo of the spider diagram)

In the image above, the competition could be broken down into seven main branches; categories, style, narrative, content, genre, target, and tone. Once the branches were established, the thoughts and options began to flow with much more fluidly than before. The exercise forced me to think openly about the range of potential that was unrestricted this semester and consider more than one option for the type of project that could be created.

By the time that I had completed the spider diagram, three potential ideas had already begin to form. The options were:

  1. Choose your own adventure – point and click game.
  2. Animation Short.
  3. Game Cinematic – in-game cut scene.



(E.2 – Shown above, the whiteboard with our ideation process) 

Once this was narrowed down, we decided to each take one of the options and explore the concept further. Katie focused on the virtual reality headset, Shelley the animated short, Rachel the cut-scene narrative driven game, and for myself – the point and click adventure game.

Kiwi Delivery


(E.3 – Shown above, the initial sketches of Kiwi Delivery)

The process of creating a concept for a point and click adventure game was a slightly strange scenario to be placed in, but I had a lot of fun pushing myself to come up with an interesting idea.

I was struck with inspiration from an unlikely source – Tumblr. It was whilst scrolling down the website that I came across the Kiwi, New Zealand’s national bird. I had always thought that their anatomy was quirky and unique, and was mildly disturbed by the fact that they can lay eggs that take up 98% of their retail space within their bodies.


(E. 4 – Shown above, the Kiwi Delivery moodboard) 

The facts enabled me to create stepping stones to propel the concept further. I created a mood board, which is featured some stylistic influences such as the popular flash game, Angry Birds. I investigated in some light research about the Kiwis, discovering their natural predator was an animal called a stout, and that they, in fact, do have wings which are so minuscule that they cannot be seen beneath their coats.

The information inspired the creation of Kiwi Delivery – a point and click educational adventure game. The premise of the game is that the player can design their own Kiwi bird character that wear outfits and wing extenders of various styles and colours. The birds are flung into the air, in a similar fashion to Angry Birds, with the objective of landing high in the tree, so that they can lay their eggs safely – away from the threat of the stouts that scour the forest floor below.

Each egg laid is worth a set number of points. Speciality eggs that are triple the value of the standard egg, but are rarer to be laid. The player is encouraged to gather their points as they can then be exchanged for outfit upgrades and new levels. Whilst the player is enjoying the game, they are also learning about a vulnerable species and contributing to spreading awareness about the cause.


(E. 5 – Shown above, an example of the game interface)


(E. 6 – Shown above, my concept art for Kiwi Delivery)

I must admit that I had a lot of fun creating the concept for this game. I feel that I have really pushed the boundaries of imagination to achieve an interesting concept, and hope that I have created unique designs that would encourage people to play the game. I cannot wait to present it to the team and get their feedback on the idea – I hope they like it as much as I do!



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